Southwest Airlines 175 Stories

Southwest believes that behind every seat there is a story. 
Through a Facebook canvas unit we told a handful of those stories. 

 
 
 
fb_post_behindeveryseat
canvasunit
 
 

After users entered the unit they could move down the baggage carousel and tap into each individual bag for its story.

 
 
 
 
 
 
 
 
 
 
 
 

Southwest Airlines | Facebook Canvas Unit

Photographer: Dave Mead
Creatives: Michelle Grant, Lulu Wimberly
Creative Directors: Ross Aboud & Ryan Martindale
GCDs: Scott Brewer & Ryan Carroll